Country Of Origin

Eyeliner SIMPLE

Effect

Matte

Gender

Female

Capacity (Ml)

50 Ml

Item Form

Product Benefits

Long Lasting

<p style="text-align:center;">Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style. Maybelline New York is the official sponsor of New York Mercedes-Benz Fashion Week.</p><p style="text-align:center;">In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid.</p><p style="text-align:center;">Two years later, Williams introduced Maybelline Cake Mascara, the first modern eye cosmetic made for everyday use. Initially available only through mail order, it was so popular that women began to ask for it in drugstores. The signature red Eyebrow Pencil followed, along with coloured eyeshadows and complementary eyeliners, leading the youthful, flapper fashion trend of dramatic makeup. Maybelline became the first cosmetic company to advertise on radio and sales boomed. In 1932, responding to incessant demand, Maybelline introduced a special 10-cent package of Cake Mascara for retail sale. And the rest, as they say, is history!</p>

MAYBELLINE NEW YORK

Shade

Colour

Black

<h4 style="margin-left:0px;">Highlights</h4><ul><li>Highly pigmented formula, more intense, more long-Lasting formula that lasts up to 36 hours for a dramatic look</li><li>With an exclusive expert liner brush that allows lines to be drawn as desired – From fine to thick</li><li>New and improved formula that glides smoothly without creasing Creamy texture dries up quickly</li><li>Oil-free gel, the smudge-free formula holds highly concentrated pigments in a clear gel base</li><li>This waterproof eyeliner has 24 hours long-lasting gel formula that achieves dramatic eye looks</li></ul><h4><span style="background-color:rgb(255,255,255);color:rgb(64,69,83);">Overview</span></h4><p><span style="background-color:rgb(255,255,255);color:rgb(64,69,83);">Maybelline Lasting Drama Gel Eyeliner is safe for sensitive eyes and is ophthalmologist-tested. Discover our first catwalk-inspired liner. The oil-free formula holds concentrated pigments in a clear gel base. This is smudge and water resistant. Our most intense line for lasting drama. It is a contact lens safe. Available in black shade. Ingredients Cyclopentasiloxane, Polypropylsilsesquioxane, Ceresin, Isododecane, Cyclohexasiloxane, Caprylyl Methicone, Synthetic Fluorphlogopite, Silica Silylate, Disteardimonium Hectorite, Disodium Stearoyl Glutamate, Propylene Carbonate, Candelilla Wax, Caprylyl Glycol, Aluminum Hydroxide, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Tin Oxide, etc.</span></p>

Lasting Drama 24H Gel Eyeliner

0.000

Highlights

Overview

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